«You can always rely on the support»

Anyone who has ever stood on the Niesen knows the spectacular panorama that awaits you up there at 2,362 meters above sea level. In general, the area around the «Thuner Hausberg» is a popular vacation destination - for tourists from all over the world as well as for locals.

In order to market the region in the idyllic Bernese Oberland efficiently and to exploit synergies, the providers of the «Top 5 Excursion Destinations on Lake Thun» have joined forces to form a joint advertising pool. This includes BLS Schifffahrt, the Niederhornbahn, the St. Beatus Caves, the Stockhornbahn and the Niesenbahn. 

«Through the advertising pool of the Lake Thun region, we coordinate the distribution of the various advertising brochures and carry out joint marketing campaigns to increase demand for the offers of all companies,» explains Nicolas Overney. He is responsible for marketing and sales at Niesenbahn AG.

Why did the decision fall on CashCtrl?

«I already knew the application from the Frutigland Adult Education Center, where we use the free version,» explains Marlène Wyssen, Head of Finance at Niesenbahn AG. At the time, she tried out the cloud solution and found it to be good. 

The advertising pool Thunerseeregion uses the paid pro version. Handling is uncomplicated and support is always reliable, says Wyssen.

The community has a say.

«The operation of the program is quickly learned, there is no need for training. And the fact that the bank transactions can be imported into CashCtrl as a camt file is convenient,» she lists further advantages.

She says she has the impression that work is constantly being done to improve the application and respond to input from the community. «Against this background, we are currently examining whether CashCtrl would also be suitable as a replacement for our existing accounting software at Niesenbahn AG,» says Wyssen.