Anyone who has ever stood on the Niesen knows the spectacular panorama that awaits you up there at 2,362 meters above sea level. In general, the area around the «Thuner Hausberg» is a popular vacation destination - for tourists from all over the world as well as for locals.
In order to market the region in the idyllic Bernese Oberland efficiently and to exploit synergies, the providers of the «Top 5 Excursion Destinations on Lake Thun» have joined forces to form a joint advertising pool. This includes BLS Schifffahrt, the Niederhornbahn, the St. Beatus Caves, the Stockhornbahn and the Niesenbahn.
«Through the advertising pool of the Lake Thun region, we coordinate the distribution of the various advertising brochures and carry out joint marketing campaigns to increase demand for the offers of all companies,» explains Nicolas Overney. He is responsible for marketing and sales at Niesenbahn AG.