"Even a monkey can do it"
Why Hammerbier relies on CashCtrl

It began, as so often in these cases, by chance: Hugo V. Gutknecht drank a beer at a colleague's house that tasted exceptionally good to him. He asked him where he had bought it. The surprising answer: not bought, but brewed himself!

"From that point on, the virus got hold of me: I started making my first own beer in the laundry room. First 10 liters, then 20 liters, later it was 100 liters in large boiling pots," says the founder and owner of the Rümlanger Brauwerkstatt near Zurich-Kloten Airport. The local "Hammer beer" has been produced here since May 2018.

Gutknecht worked for a long time in adult education as a coach and personnel developer. He was approaching 60 when, after 14 years of brewing beer in the laundry room, he decided to hang up his job and turn his beloved hobby into a career. The deciding factor was also international awards, which attested to the high quality of his beer.

"Even a monkey can do it."

Gutknecht benevolently describes CashCtrl as "dubelisicher." This is a key point for him. With 300 to 400 bookings a year, he doesn't need an application with a lot of extra functions, but rather a clear, easy-to-use business software.

He describes the fact that CashCtrl is operated in Switzerland and that all data is stored on Swiss servers as "decisive". This creates trust. He also appreciates the courteous support. It is noticeable that CashCtrl is personally managed, just like his small company.

"When I write an email, I quickly receive a helpful and personal response. I sense a genuine interest in my request. I appreciate that very much," he says with satisfaction.